Building or refreshing your small business website? Use this checklist to make sure it actually earns its keep — not just looks nice.
The essentials
- ✓ A clear headline that says what you do and who for
- ✓ An obvious call to action on every page (call, WhatsApp, quote)
- ✓ Fast loading — under two seconds
- ✓ Flawless on mobile, tablet and desktop
- ✓ Your services explained simply, with real benefits
- ✓ Trust signals: reviews, photos of real work, guarantees
To get found on Google
- ✓ Proper page titles and descriptions for each page
- ✓ A page for each main service and each area you serve
- ✓ A linked, complete Google Business Profile
- ✓ Structured data (schema) so Google understands your business
- ✓ A sitemap submitted in Google Search Console
To turn visitors into customers
- ✓ A simple enquiry form that lands in your inbox instantly
- ✓ A WhatsApp or click-to-call button on mobile
- ✓ Clear pricing or an easy path to a quote
- ✓ Fast, friendly follow-up when enquiries come in
The foundations
- ✓ Secure hosting with SSL and daily backups
- ✓ An easy way to make updates
- ✓ Someone to keep it running (a care plan)
Tick most of these and you're ahead of the vast majority of small business sites. Want us to handle the lot? See small business web design.