If you run a local business and you're not showing up on Google Maps, you're handing customers to your competitors. The fix is free, and it's called a Google Business Profile. Here's what it is and why it might be the single best marketing move you make this year.
What is it?
A Google Business Profile (formerly "Google My Business") is the free listing that appears when someone searches your business name — or a service you offer — on Google or Google Maps. It shows your name, photos, opening hours, reviews, phone number, website and a button to contact or find you.
Why it matters so much
1. It puts you on the map — literally
When people search "hairdresser near me" or "accountant in [town]", Google shows a map with three highlighted businesses (the "local pack"). Those spots get the majority of the clicks. A well-optimised profile is how you get there.
2. It's where reviews live
Your star rating shows right next to your name in search results. A handful of genuine 5-star reviews is powerful social proof that tips undecided customers your way — and reviews also help you rank higher.
3. It drives real actions
People use your profile to call you, message you, get directions and visit your website — often without ever clicking through to a search result. It turns a Google search directly into a customer.
How to get found (the essentials)
- Claim and verify your profile at google.com/business (it's free).
- Fill everything in: categories, description, services, hours, service area and website.
- Add photos — profiles with photos get far more clicks.
- Collect reviews and reply to every one — it signals to Google that you're active.
- Post regularly — offers and updates keep your profile fresh and visible.
Website + Google Business Profile = a winning combo
Your profile gets you discovered; your website closes the deal. Together they're the backbone of local visibility. If setting all this up sounds like a lot, that's exactly what our Care Plans handle for you — profile management, reviews and rankings, every month.