For most local businesses, the single fastest source of customers is the Google Maps "local pack" — those three businesses that show up with a map when someone searches "near me". Here's how to climb it, in plain English.
1. Claim and complete your Google Business Profile
This is non-negotiable. Fill in every field: business name, exact categories, services, opening hours, service areas, phone, and a keyword-honest description. A complete profile beats a half-filled one every time.
2. Nail your name, address and phone (NAP)
Your business name, address and phone number must be identical everywhere online — your website, profile, and any directories. Google cross-checks these; mismatches erode trust and rankings.
3. Get reviews — consistently
Reviews are one of the strongest local ranking signals, and they're what convince a stranger to pick you. Ask every happy customer, make it easy with a direct link, and reply to every review. A steady trickle beats a one-off burst.
4. Add photos regularly
Profiles with fresh, real photos get more clicks and calls. Add your work, your team, your premises. It signals you're active and legitimate.
5. Post updates
Google Business posts (offers, news, new work) keep your profile active and give Google more to index. Even a short weekly post helps.
6. Back it up with a strong website
Maps and your website work together. Local landing pages, correct on-page SEO, and schema markup tell Google exactly where you operate and what you do. A fast, mobile-first site also improves the experience once people click through.
7. Be patient, then compound
Local SEO is a compounding game — a few weeks to move, months to dominate. The businesses that win are the ones that keep reviews, photos and content flowing. Do the basics relentlessly and you'll outrank competitors who set it up once and forgot.
Want help getting found locally? We build small-business websites with local SEO baked in.