It's the first question almost every business owner asks — and the honest answer is: it depends on what you need. A one-page site for a tradesperson and a booking platform for a growing restaurant chain are worlds apart. This guide breaks down what really drives the cost, so you know what to expect in 2026.

The short answer

The honest answer is that it scales with scope. A simple brochure site is a modest one-off investment; a feature-rich business site with custom design and functionality is more; and a full custom web application or large platform is a bigger project again. Rather than a one-size-fits-all price list, the best studios quote each project individually to match your goals — so you only pay for what you actually need. Website builders and templates can look cheaper up front, but they cost you in time, flexibility and results.

What actually affects the price?

1. The number of pages

A five-page brochure site takes far less work than a 20-page site with a blog, service pages and location pages. More pages means more design, content and testing.

2. Custom design vs. templates

A bespoke design built around your brand costs more than a recycled template — but it looks unique, loads faster and converts better. It's the difference between "looks like everyone else" and "looks like a leader".

3. Features and functionality

Contact forms are simple. Online booking, payments, customer logins, e-commerce, or an AI chatbot each add development time. The more your site does, the more it costs — but the more it earns back.

4. Content and copywriting

If you have your text and images ready, great. If you need professional copywriting and imagery direction, that's an added service — and often a worthwhile one, because words sell.

5. Ongoing costs

Beyond the build, factor in hosting (keeping the site online and secure) and optionally a care plan (SEO, updates and support). Both are affordable monthly options, tailored to what your site actually needs.

Cheap website builders vs. a professional build

DIY builders look cheap and tempting up front, but they eat your time, limit what's possible, and rarely rank well on Google. A professional build is a one-off investment that works harder, longer — and pays for itself when it wins you customers.

How to get an accurate figure

The only way to know what your project costs is a tailored quote based on your goals. A good agency will give you a clear, fixed price up front — no hourly surprises, no hidden fees.